I HAD THE OCCASION TO SEE SOME WEB DESIGN WORK clients of mine had commissioned by another designer. The clients appeared quite proud of the work delivered. Until I pointed out that web design templates had been used, that these templates were widely available on the web for free, and that there were thousands from which to choose, using a simple two-word Google search. This revelation caused some dismay and distress. The clients were certain the work done was original, created from the ground up. I felt quite badly for them paying for custom work in good faith, but they were clearly getting ripped off and I felt a responsibility to provide some insight into what I saw. Why did I not just let it go? Because such improper practice by designers damages the design profession. Templates require simple modifications. Some added content, changes to text style and colors. It's working with a kit of parts. Custom work, by contrast, takes time, some depth of humanistic thought, as well as technical expertise. A high bar. Custom design works hard to be compelling, to solve problems — templates do not care. Original custom design can be reconfigured to offer new solutions — templates have no such ambition. Templates have no intention. Custom design marries itself to brand positioning—templates choke the branding program before it draws first breath. It’s like branding behind bars. This is problematic on several fronts. It undermines professional standards designers like myself must maintain, and as importantly, I don’t like seeing people getting ripped off by professionals in any field, whether by lawyers, mechanics, dentists, or designers. We put our trust in a mechanic, that the replaced part has not already done fifty thousand miles in two cars. The free template website is one of those parts. You might be able to drive it for a while, but pretty soon something breaks down. Will your designer be able to make seamless additions building parts indistinguishable from the template? If so, why not build from the beginning? Because one can skip over the hard part and miraculously present something…