Patterns of Identity are inevitable. Almost everything we encounter has an identity that follows or forms a pattern.
It is often not clear what the pattern is. When the patterns are obscure or not obvious, the ability to discover pattern-matches or create them is a superpower.
An identity should be versatile, or malleable enough to exert control over its patterns. My work follows nature.
What we are looking for is a visual alphabet that is faithful to your products or services. This helps remove the friction in marketing.