I’ve wanted to wake up, sit down with coffee and make something wild. Then do it again and the next morning again. Working fast and free.
What fired this up, after yet another late night of tech immersion, was a visit to Javier Mariscal’s site. I’d been away too long. Estudio Mariscal is a designer’s vacation. Bursts of energy and freedom, the appearance of no rules, though there are many, and a loud laughing clapping joy of creation that I have come to miss, whilst sitting on the yachts of tech, wet salt in my face as we crash through deep sea.
I love technology. The brightly lit young players blow me away. The vast majority of the products I will never use, or will be brushed off like dust, and so what? It’s the click of persistent code-checking, the strike of flame and a new product mix glows then flares. Fire.
All in all as a graphic designer I look at interfaces which grow spare and cold. Readability without personality. We are so engineered. Visual design at a shrink. Shy. Clean: The dreaded default word used by initiates. On occasion I want to throw some graffiti at perfect typography. I want to remember we are a collective of monkeys enjoying bananas. It’s not that serious. Humans who laugh and cry, deliberate, celebrate, fornicate, kick ourselves and slap backs and hug one another and eat lunch quickly, getting honey mustard on our fingers. Sites can do that.
Instead we have the new dentist’s polished surgery . Competent, white-tiled and dull. Do not touch. I wouldn’t want to eat in a restaurant like that. And I bet the kitchen in back is a wee bit messier.
Back to Mariscal. The studio produces messy. Humor. Fun. A whole family is involved. Full of sunshine and patios, good food, weirdness and kid-style drawing, big banging colors that bleed over lines and creep where it shouldn’t.
Except it all works and he runs a fabulously successful studio out of Barcelona, making work for the whole world.
When you get Mariscal, you get life. It’s chaotic. Not much in Silicon Valley or Alley, is let out of the house before much of the cat litter is swept and the floor mopped. Iterative or not.
The most brilliant toys and tools on earth, changing lives and doing it so that it looks like lab work not spade work. It’s the latter. It will come to be enjoyed as such.
So here is belief in the steaming minds and laptops charging ahead with the greatest period of innovation in memory. Puff it out three times daily. Dollars and digits on fire. And let’s start some disrespect for pixel perfect manners. Let’s have a code / art fight. Bring garden tools and bar room stools. Look at Mariscal. Can you see what we are missing?
“First surprise, then fascinate. Finally, convince.” This is our strategy.— Javier Mariscal