Category Archives: Flowers

BLOOM OBJECT

I help Flower Businesses Win Prestige with High-Level Identity Design

The world is drowning in undifferentiated creative businesses. What the world needs, what high quality clients are willing to pay for, and what our people want to develop and deliver, is deep expertise. Expertise is the only valid basis for differentiating ourselves from the competition. Not personality. Not process. Not price. It is expertise and expertise alone that will set us apart in a meaningful way and allow us to deal with our clients and prospects from a position of power.

What would happen if there was a release of incredible energy, functionality, and beauty into your products, services, and experiences such that you are pulled from the sea of competitors, to your place in a prestigious domain?

Identity Design systems contain this promise. It’s how luxury markets are captured and held, it’s how clients pursue them and stay loyal. Brands that have an addictive quality are hard to resist. They create and retain buyers.

When a client meets the Path of Least Resistance, buying will be faster, more satisfying and rewarding than not buying.

Email: hbs@howardstein.com

Call Howard at 646 703 5023

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